Buy Smarter: The Consumer Guide to Smart TVs | by Amazon Fire TV | Feb, 2025

Has it been a while since you purchased a new TV? You might be surprised by how far TV technology has come since you bought your last set! Today’s smart televisions offer dramatic improvements in picture quality and home screens that are far easier to navigate. Plus, they come with a host of cool features like voice control that you may not even know about.

It’s time to discover what you’ve been missing — and if you’re asking yourself where to start, the Fire TV Buyer Insights Report can help.

This independent study surveyed over 2,000 recent purchasers of smart TVs to learn everything from where they did their product research to why they decided to buy. With the holidays almost upon us, the insights in this report can help guide you as you kick off your seasonal shopping. Whether you’re buying a gift, hosting a holiday gathering or looking for the perfect game-day screen, read on to find the best TV for your needs.

How do you find the right TV? Here’s how recent purchasers did it.

When it comes to buying a new TV, there are several factors you’ll want to consider, starting with who’s going to be using it. The study found that spouses (36%), kids (13%), and even grandparents (1%) were involved in the purchase process, so be sure to keep your home’s audience in mind. Beyond that, you’ll also want to think about:

Room size

Smart TVs range in size from a 32-inch screen all the way up to a whopping 100 inches or more. To determine the right screen size for your room, follow this guideline:

Small rooms: 32″–43″ screen

Medium rooms: 43″–55″ screen

Large rooms: 55+” screen

As for viewing distance, divide the screen’s diameter by 8 to get the ideal viewing distance in feet. For example, a 32-inch screen should be watched from about 4 feet away, while you’ll want to be about 8 feet away from a 65-inch screen.

Usage

How you plan to use your new TV should play a large part in your decision-making process. If you’re always looking for the latest show or movie to watch, your smart TV should offer optimal access to the latest streaming services. Gamers will experience better play on a TV with a high refresh rate, while sports enthusiasts will want to watch the big game on a set with smooth motion handling.

Connected TV experience

One of the most important considerations is how you’ll use TV. In the study, 83% of TV purchasers said that easy access to content was one of the things they liked best about their new TV. But beyond being an all-in-one source for entertainment, your smart TV should also play well with other smart home devices. For instance, Fire TV allows you to pair compatible devices seamlessly like video doorbells, smart home devices, and more. And with select models, Fire TV’s Ambient Experience can turn the biggest screen in your home into a beautiful, always-on smart display rotating through beautiful art, personal photos, and glanceable information like calendars and reminders.

Knowledge is power

Before you land on the perfect TV, you’ll need to do a little research first. The study found that only 12% of shoppers bought their TV on an impulse, while 65% engaged in some form of product research. Most (82%) respondents conducted some or all of their research online for instant access to smart TV reviews and feature comparisons. In fact, over half of respondents who searched online mentioned digital retailers like Amazon as a great source for honest ratings and buyer reviews.

Timing is everything

According to the study, the time from research to purchase takes about two weeks, so plan ahead.

The big picture

A new TV is a big purchase, so don’t make it an impulsive one. Take the time to do your research and remember that everyone takes a different path to finding the perfect TV. Whether your search begins online, offline, or with a mix of both, it will end with a next-level viewing experience that’s just right for the way you watch.